Petonia Signature
For retailers who want to lead with quality. The Signature range features premium materials, distinctive designs, and strong gifting appeal — anchoring your pet accessories section and driving higher basket values.
The Water Shield
Our flagship product. A water repellent Cotton Poly Twill outer keeps the bed clean after muddy walks — dirt, dust, and stain repellent, with a bacteria-free treatment for hygienic multi-pet homes. Machine washable, full cycle safe.
"The only bed your customer can wipe down after a muddy walk." — Built for British dogs, year-round relevance, not just seasonal.
Enquire About The Water ShieldThe Velvet Statement
A premium soft velvet exterior with strong shelf impact, and personality slogans embroidered or printed on the base panel — deep cushioning that looks expensive, priced accessibly.
- Gift-ready — strong Christmas, birthday, and new pet appeal
- Social sharing appeal — a product customers photograph and share
- Standard slogans: "Private Lounge" · "My Bed My Rules" · "Loved Beyond Measure"
- Custom slogan available for retail partners
- Best for gift shops, boutique pet stores, and seasonal gifting tables
The Heritage
Tartan and plaid fabric exterior with a woollen-feel finish — sofa-style depth and a raised back for genuine comfort, even for larger breeds. Speaks directly to the British lifestyle aesthetic.
- High shelf impact — distinguishes your range from generic competitors
- Strong gifting appeal, especially at Christmas
- Excellent upsell product alongside food, grooming, and accessories
- Best for independent pet shops, country lifestyle stores, gift retailers, vet practices
The Explorer
Converts from a full lounger to a flat travel mat via snap fasteners — genuine dual functionality for dog owners who travel, hike, or commute with their dogs.
- Sherpa lining — warm, soft, and machine washable
- Removable cover for easy hygiene maintenance
- Folds flat — fits easily in bags, boots, and suitcases
- Three fabric variants to suit different retailer aesthetics
- Best for active lifestyle stores, travel accessories sections, outdoor pet customers
The Seasonal Edit
Limited edition designs across four seasonal windows — Halloween, Christmas/Winter, Valentine's, and Spring — drive urgency and repeat visits to your store. Exclusive retailer designs available; pre-order 8–10 weeks before the season.
The Ortho Comfort
Orthopaedic support designed specifically for older dogs and those with joint pain. A flat profile with a thick high-density base, premium boucle or sherpa exterior, and a low entry height for easy access.
- Reinforced stitching for extended product life
- Vet-recommend positioning opportunity for retail partners
- Growing demand as the UK pet population ages
- Best for vet practices, senior dog-focused retailers, premium pet boutiques
Travel & Crate Collection
The Wanderer
A striped canvas travel mat with a leather-look carry handle and roll-and-clip straps — designed to go from the boot of the car to the park without a second thought.
- Water-resistant canvas outer, rolls compact for travel
- Carry handle and quick-clip straps for car seat or boot
- Personality branding, with custom slogan available
- Best for travel accessories sections and active pet owners
The Basecamp
A rugged quilted roll mat built for hikes, campsites, and days spent outdoors — durable enough for rough ground, compact enough for a backpack.
- Durable quilted outer, built for outdoor use
- Rolls tight with a strap closure for backpack or boot
- Water-resistant base layer
- Best for outdoor and adventure lifestyle retailers